Digital Printing Multiplies Distillery’s Packaging Options
Rabbit Hole Distillery leverages the nimble power of a Domino X630i digital printing system at corrugated box supplier Independent 2.
January 30, 2023
Digital printing is revolutionizing brands’ packaging design capabilities for formats from flexible packaging to labels to corrugated boxes. Exemplary of the latter is Rabbit Hole Distillery, located in Louisville, KY, which produces proprietary recipes to create and bottle a one-of-a-kind super premium American whiskey.
Creating their extraordinary shipping cases with outstanding shelf appeal that helps sell this unique brand is a collaboration with their partner Independent 2, a privately-owned and operated corrugated manufacturer. Independent 2’s capabilities include designing, manufacturing, warehousing, and delivering corrugated and packaging that protect their customers’ products in-transit and helps gain conusmer attention on shelf. Other digital printing benefits include shorter runs and less inventory.
Dac Austin, the distillery’s creative director, identifies key aspects of the arrangement with Independent 2 and the benefits of digital printing delivered by the Domino X630i digital aqueous inkjet corrugated press.