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Big G cereals get radical with limited-edition retro packaging
General Mills and Atari partner on five 80's themed retro packages, available exclusively at Target stores. Consumers are drawn to nostalgia, and that's exactly what Big G is bringing to the table this year with graphics from Atari classics like Asteroids, Centipede and Missile Command featured on the back of each participating cereal. More
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Walmart unveils "Great For You" front-of-pack icon
Development of the "Great For You" icon—which will appear on hundreds of foods—is part of Walmart's initiative to make food healthier and healthier food more affordable. Items with the "Great For You" icon must meet rigorous nutrition criteria, pulled from the 2010 Dietary Guidelines for Americans, the FDA, the USDA and Institute of Medicine (IOM).
Interactive makeup pack speaks to consumer passion points
Urban Decay's Book of Shadows IV lets consumers download tutorial videos on how to apply the makeup through QR codes printed on enclosed "Look" cards. Users then plug their smartphone into the portable speaker provided in the package to help recreate the stunning looks.
Toy packaging merges sustainability, fun
Each of these planet-friendly playthings is packaged in a 100-percent recyclable corrugated box printed with soy inks, with no twist ties or plastic wrap.
Diet Coke packaging promotes heart health
Diet Coke cans, aluminum bottles and other packaging will show support for The Heart Truth, an organization designed to raise awareness of women's heart health.
Prepared frozen food to reach $186 billion by 2015
The popularity of packaged frozen meals is on the rise, thanks to an increasing number of working moms, shifting ethnic demographics and advancements in food packaging technology.
Sponsored Links
Green Terratory
February 3, 2012
The problem with the popularity of pouches
TerraCycle’s food packaging recycling programs began with drink pouches....
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Adventures in Packaging
January 27, 2012
The case of the bobbling bottle
The milkman called–and not about deliveries, either. He had a problem and...
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Studies show industry embraces sustainability">A way to commit to sustainability is to reduce/eliminate petro;eum based stretch...
Richard Sklena– 2/7/2012 5:17:00 PM EST
in response to Studies show industry embraces sustainability">Studies show industry embraces sustainability
Where can I purchase this product. I live in Saint Albans, Queens 11412. My...
Jennifer Jones– 2/6/2012 12:52:00 PM EST
in response to Superior Farms' cook-in-the-bag leg of lamb targets holiday mealsPackaging industry worldwide is innovating and adopting newer practices to be...
Bdeepti– 2/6/2012 5:17:50 AM EST
in response to Paper packaging materials to reach 223.9 metric tons by 2015The bike seems to have less packaging, but how is a cardboard box versus a...
Wren Lawrence– 2/3/2012 5:40:21 PM EST
in response to Packaging gets lean and green
Ask the Experts
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A recent trend in label decorating that I’ve seen is a...
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What are the true hang-ups from local recyclers and...
Honestly, I’m surprised that there are recyclers who...
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How can fieldbus networks lead to a more modular control...
As a result of fieldbus implementation, we can reduce the...
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Now Playing: SVI Series Vertical Form Fill Seal Machines Offer Package Style Flexibility
Economical, entry level machines, the SVI 2620 and 4020 vertical baggers (vertical...
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Resealable closures; packaging structures; and finding the right zipper for your package
Packaging Digest speaks with Robert E. Hogan, director of global marketing at Zip-Pak, about demand for resealable closures, how to justify the costs of package zippers, Zip-Pak's new consulting team and its new services, and how a CPG can take advantage of these new services.
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Definition of Sustainability-Full Round Table Discussion
Full Round Table Discussion
Product of the Day
Ampule applicators
Functional, shaped applicator heads for the company's patented line of plastic ampules can be made from materials such as cosmetic foam, felts, wools, polyurethane and uncompressed melamine.
Events
PACE 2012
February 08-10, 2012Location: John Carpenter House, John Carpenter StreetPACE EU Forum
February 08-10, 2012Location: John Carpenter StreetAerosol & Dispensing Forum
February 08-09, 2012Location: Espace Champerret, Porte de Champerret




















