Preventing the counterfeiting of sensitive and vulnerable products is a big business globally and one in which packaging plays a crucial role on the front lines in thwarting crime that causes economic damage and risks the health--and potentially the lives--of consumers.
How big? Unfortunately, it is a large and growing market: It is forecast to reach $128.6 billion by 2019, according to the Anti-Counterfeiting Packaging Market from MarketsandMarkets. The report notes that these brand protection techniques are used to curtail the use of counterfeit products in the food and pharmaceutical markets, among numerous other sectors.
It is also a market that hits close to home for those in the United States: The report identifies North America as the largest market in 2014 supporting anti-counterfeit, anti-tampering and authentication technologies followed by Europe. The fastest growing market for anti-counterfeit technologies is Asia-Pacific where there is increasing awareness about counterfeit products penetrating the region.
Anti-counterfeiting techniques used in packaging can range from the simple to the more elaborate, as these articles indicate:
You may also be interested in these recent articles on Track-and-Trace: GS1 weighs in on current track-and-trace developments and What you need to know about prescription traceability.