Packaging Digest - May 1, 2009
Features
Strategic package design builds brands
Package design offers plenty of opportunities to build additional sales and reinforce consumer trust and loyalty attributes. As companies strategize, plan and package new products or assess current products that need revitalization, they should think in terms of developing an overall package-design strategy.
- Departments
- Comment
- Act now to reap tax benefits of expected 2010 recovery
- Design Trends
- Nifty portable toothbrush comes in blister packs
- Sauce-bowl packages allow easy heating by candle
- Big beers, big bottles, big taste
- Shure updates packaging for mainstay microphones
- Sleeve labels allow attractive two-for-one packaging
- Low-cost tube filler makes it easy to package squeeze-tube products
- Evian 'springs' for glam bottles by Jean Paul Gaultier
- California Olive Ranch packs olive oil in bag-in-box
- New Products
- Labeling system
- Stretch wrapper
- Printer/applicator
- Labeling system
- Tray packer
- Shrink tunnels
- Thermal-transfer printers
- Pharmaceutical programs
- Heat-sealable coating
- Ink-jet printer
- Temperature indicator
- BAP labels
- Printer/applicator
- RFID tags
- Security foil
- Temperature-sensitive shippers
- UV/IR technology
- Overwrap film
- Printing system
- Temperature-controlled shippers
- Side-actuated nasal spray
- Sustainability
- How to spur innovation in recycling
- System Integration
- Who's qualified to decide what equipment to use?
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