Packaging Digest - January 1, 2013

Absolut turns its vodka bottles into one-of-a-kind works of art using a decorating approach that favors chance over consistency.

• Columns
• The endless pursuit of sustainability and the mythical universal metric
• Promising Patents, Jan 2013
• Campbell's cans the can for ‘next generation' sales appeal
• Time for a nip and tuck

• Features
• Visionary: Packaging posers keep General Mills inventive
• IML: More than just decoration
• An RF spectrum of developments
• Smart, sustainable salad servings
• Spirited diversity
• Retail-ready packaging myth busters

• Packaging Design
• Toy stacks up with flexible packaging
• Drink powder success hinges on innovative closure
• Shrink sleeves give hair-care products animal magnetism
• Is this eco-friendly bottle all wet?
• Barbecue brand gets saucy in new PET bottles