Cartonboard Packaging Award Presented to Benson Group

Company's work honored in 2008 UK Packaging Awards

-- Packaging Digest, 11/20/2008 11:53:00 AM

In addition to the "Packaging Company of Year" award, Benson Group, headquartered in Bardon, Leicestershire, also carried off the "Cartonboard Packaging Award" at the recent 2008 UK Packaging Awards. The winning entry was packaging for the Sainsbury's "Taste the Difference" Fudge Range.

Benson Group believes that the packaging supplied for the "Taste the Difference" Fudge products should also come under the heading "as good as it gets,” and the judges for the 2008 UK Packaging Awards certainly seemed to agree.

Commenting on the design work for the pack, Parker Williams' co-founder Tamara Williams, said: "We wanted to use the graphics on the carton to enhance the beautiful structural shape created by the lid both when it is closed, with the jewel like colors showing through, and as it opens to reveal the full intensity of color and the treat of the fudge inside. The luxurious feel of the soft touch ink, as you pick up the pack, suggests the smoothness of the fudge itself and the graphic flourish makes it suitable for all year round treats and gifting."

"As is often the case, the finished product incorporates input from a number of different sources, with Benson Group managing the whole production process,” said Mark Kerridge, Managing Director of Benson Group. “This particular product incorporates the striking design work of Parker Williams Design, technical input from Sun Chemical, and our own expertise in printing, cutting, creasing and gluing. The end result delighted the customer, and, I am pleased to say, also the awards judges.

Source: Sun Chemical

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