OC Energy Drinks, a subsidiary of RG Global and Fusion Solutions, paired up with SleeveCo (www.sleeveco.com) to create bold labels designed to channel the Orange County, CA, attitude and stand out on retailers' shelves while lighting up the dance floor. Designed by CEO Mariano Fusco and COO Bob Glaser, the eight-color, PETG sleeve label for the energy drinks is printed using an 18-in. W.R. Chestnut (www.chesnuteng.com) gravure press and adds an optical brightener that allows the graphics to glow under the black lights often used in nightclubs.
OC Energy launched the drinks and the unusual barbell bottle shape in October 2006 on the Bravo reality show The Real Housewives of Orange County of which former OC Energy CEO Lou Knickerbocker was a cast member. “Lou wanted this iconic shape, so there was no question as to this being OC's proprietary shape,” says Glaser.
In April 2007, the company started distributing the drink to gas stations, convenience and liquor stores in six New England states. The product line now includes four drinks and an energy gum: 16.9-oz O2 oxygenated water; 10.14-oz KIK-it energy drink; 10.14-oz KIK-it Diet energy drink; and 2-oz Insane XXX Triple-Energy Shot with hangover supplement; and eight-piece premium energy gum.
O2, KIK-it and KIK-it Diet come in resealable PET bottles with full-wrap shrink sleeves that glow under black light. The bottles use standard 28-mm caps from Alcoa Closure Systems Intl. Inc. (www.alcoa.com). “The PET was used to protect the integrity of the products and to help keep the flavor profile maintained at the highest level,” Glaser explains.
Insane XXX triple-energy shot with hangover supplement is in a HDPE extrusion/blow-molded bottle made by Century Packaging (www.centurypackaging.com). It sports a “glowing” shrink-sleeve. When OC Energy started up production runs for the 2-oz containers, it found PET packaging was problematic because of limited preform heights. After reviewing its packaging needs, the company decided to go with HDPE because the shot is a one-use only container but plans to change the shot container to PET in the future. Because the bottle design was so different from competing products, Glaser and Fusco needed to overcome several obstacles with the packaging line and bottles before bringing the drinks to market. “The first challenge was obtaining a barbell-shape bottle that was ergonomic and rib-free yet still has load capability,” Glaser explains. Getting the graphics to glow in a nightclub was another task. All of the challenges were met, and the line runs 200 bottles/min.
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete...
more
ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated...
more
QuickLabel Systems makes and sells digital color label printers and barcode label printers for use by manufacturers of foods, beverages, pharmaceuticals, chemicals, and more...
more
Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)...
more
Hitachi America Ltd., Industrial Components & Equipment Division, supplies a broad range of industrial products and services. The division supplies sophisticated industrial equipment, components and services for application in pharmaceutical...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for free flowing and viscous liquids. Fogg serves a growing number of dairy, spirits, water, food and beverage, pharmaceutical and...
more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje...
more
Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers...
more
Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 50 years of making sure little things don't turn into big problems, we know...
more
DOMINO is one of the world's largest manufacturers of digital printing solutions and is publicly traded on the London Stock Exchange. Our products are used for date coding, product marking, serialization and variable printing. Among our customers...
more
Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in...
more
VIEW ALL GALLERIES
