Tropicana: New Trop50 debuts in controversial Arnell packaging

Orange juice packaging drew heat from consumers, but continues with new line extension

-- Packaging Digest, 3/31/2009 11:47:00 AM

Tropicana Products, a division of PepsiCo, Inc. this week launches Trop50, a beverage that the company claims delivers the goodness of orange juice with 50 percent less sugar and calories, and no artificial sweeteners. According to Tropicana, the new drink is naturally sweetened from the stevia plant, along with juice squeezed from fresh oranges.

But in a move that might surprise some consumers, the new blend of juice will be packaged in a carton design similar to that of the one that recently ignited controversy for the brand’s more established flavors.

Although the company’s press release for Trop50 didn’t offer an explanation for the new beverage’s packaging, perhaps the company is viewing the new juice as a somewhat radical departure from it’s regular line, and therefore able to justify more edgy packaging graphics.

The company calls Trop50 a “breakthrough category innovation,” which it says is a result of more than 18 months of research and development. "It's not just that Trop50 offers half the sugar and calories," says Susan Logue, Ph.D and Director of R&D. "It's how we make it happen together with the groundbreaking use of Stevia that make this product an exciting new choice for consumers."

Source: PepsiCo; Tropicana Products, Inc.

Click Here Now to Get FREE Newsletters from Packaging Digest

.

Talkback

» Submit Feedback

Featured Company

SATO

SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete... more
Bosch Packaging Technology

Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)... more
A-B-C Packaging Machine Corporation

For over 69 years, A-B-C has led the industry with innovative case erectors, packers, sealers, palletizers, depalletizers and more-- built to save money and reduce labor on the packaging line. Today, our work continues as we develop machines to... more
Adept Technology

Adept Technology is a global, leading provider of intelligent robotics systems that enable customers to achieve precision, speed, quality and productivity in their assembly, handling, packaging, testing and other automated processes. Adept's... more
VISION RESEARCH

Vision Research designs and manufactures high-speed digital imaging systems used in applications including defense, automotive, engineering, science, medical research, industrial manufacturing and packaging, sports and entertainment, and digital... more
Shibuya Hoppman Corporation

Shibuya Hoppmann, a leading systems integrator, effectively responds to your needs using our innovative approaches towards technology, quality, reliability, experience and customer service. We want to be your preferred packaging machinery... more
Plastic Ingenuity

Plastic Ingenuity provides custom solutions for your unique thermoformed packaging needs for the food, retail, cell phone, medical, cosmetic, and other industries. Offering a wide variety of materials, including bio materials such as PLA, PSM, and... more
Wayne Automation Corporation

Through innovation and experience, Wayne Automation has developed a comprehensive line of packaging equipment built for reliability and long system life. Our product line includes: Case Erectors, Sealers, Partition Inserters, Tray Formers... more
Glue Dots International

Founded in 1995, Glue Dots International revolutionized the adhesives industry with pressure sensitive Glue Dots Brand Adhesive Products. Located in New Berlin, Wisconsin, Glue Dots holds several patents and continues to develop new, efficient... more
Diagraph, An ITW Company

Diagraph offers world-class marking, inkjet coding, and labeling systems for your RFID and product identification needs. Our product line includes a diverse line of industrial ink jet solutions including: small character continuous ink jet coding... more
Cognex Corporation

Cognex Corporation is the world's leading provider of vision systems, vision software, vision sensors, industrial ID readers and surface inspection systems used in manufacturing automation. Cognex helps companies improve product quality, eliminate... more
ID Technology

ID Technology (IDT), a division of Pro Mach, is a manufacturer and integrator of labeling, coding, and marking systems and solutions. With 17 regional facilities, IDT provides responsive service and support to fit our customers individual needs... more
Advanced Poly-Packaging, Inc.

that are fast, simple and money-saving! High quality poly bags, tabletop & production baggers and conveyors, scales and parts counters. Mail order, many foods, medical/pharmaceutical and more... more