Blade shower gel for men, a brand owned by CVS/Pharmacy and sold through its stores, looks sleek yet sizzling in a shapely black “tottle,” an inverted bottle with a shower hanger, from TricorBraun www.tricorbraun.com. Created for CVS by Apollo Health and Beauty Care, the Blade line consists of four products (with names like Panther and Viper) packaged in 12-oz PE tottles. The tottles are sealed with a translucent oval stock, PP flip-top cap that snaps onto a reinforced neck with a 24-mm finish. To keep manufacturing costs reasonable, special molds were used so that surplus PE doesn't have to be removed from within the finger hole. To distinguish Blade from competitors, the black container constrasts with the translucent black closure to showcase the bright label colors and a sweeping curve of the container profile conveys a look of speed as it rests on the shelf, according to David Snyder, TricorBraun design director. “Blade was designed as a tottle, a combination tube and bottle, with the dispensing closure on the bottom, so that users won't have to shake a nearly empty container. The finger hole allows the container to be easy to pick up when wet.”
Says Danielle Rogers, sales and product development director at Apollo Health and Beauty Care, “A number of designers can develop nice looking containers, but TricorBraun created a great looking container that also efficiently runs through the filling line.”
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