T.G.I. Friday's launches frozen skillet meals in a pouch
-- Packaging Digest, 4/1/2009 2:00:00 AM
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A new line of convenient frozen meals under the T.G.I. Friday's brand from Heinz North America is heating up the frozen food category with an explosion of bold, new flavors. The 24-oz pouch structure, converted by Alcan Packaging, (www.alcanpackagingfood.com), is a PET adhesive lamination, gravure-printed in 7 colors. The Doyne-style standup pouch delivers great brand impact with its vivid reverse-printed graphics of a skillet, sizzling with tone of five entrées. The red- and white-striped Friday's logo and a variety banner appear on a bright red background. Each skillet meal can be prepared in15 min or less. To streamline meal preparation at home, inner bags separate individual ingredients and allow for staging of the meal components. The ingredients are already sliced, diced and measured. Heinz says the individual packets promote improved flavor and texture. The skillet meal varieties include: Cajun-Style Alfredo; Chicken & Shrimp; Firecracker Sesame Chicken; Creamy Chicken Pasta Carbonara; Sizzling Steak Fajitas; and Sizzling Chicken Fajita.
“Consumers want to break out of their everyday dinner routine and are hungry for great-tasting, restaurant quality meals they can easily prepare at home,” says Erica Gilbertson, the T.G.I. Friday's brand manager for Heinz. “With Skillet Meals, consumers can 'eat bold, not bland.'” The meals are available at most major supermarkets nationwide in the frozen food section, priced from $6.99 to $7.99.
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Firecracker seaseme chicken is by far my favorite. Itis delicious. But havent been able to find it in the grocery stores since ive moved down to Florida
Danielle Plank - 2010-9-9 14:18:32 EDT -
I bought the Chicken & Broccoli Alfredo...OMG! I was great and it was only 270 calories. It was the best fast meal I've ever made! GREAT IDEA!!!
Katreece Robinson - 2010-17-3 14:10:19 EDT -
The story about TGI Friday''s new pouch meal on page 9. April 2009 Packaging Digest, caught my attention.
On 24 March 2009 I saw the new TGI package at our local Food Lion and bought a Fajita package for $7.99.
I cooked it that evening in strict compliance with instructions.
It was TERRIBLE.
I called Heinz next day (25 March 2009) and spoke to Susan Berg just to let her know.
Susan apologized and said she would send something to us in thanks for info.
That very day Susan wrote a nice letter from Heinz HQ in Pittsburgh and enclosed a check for $9.00 even though I told her I didn''t need a refund..
The rest of the story...
I am retired from Hearst Business Publishing where my last job was Director of Operations.
My wife and I live in Little River, SC. She has Alzheimer''s and I cope.
I also do engineering consulting and appreciate Packaging Digest for the state-of-the-art content.
I thought you might enjoy the story.
Cheers!
Bill Mullin - 2009-16-4 17:21:00 EDT
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