Avon's intriguing container for skincare

-- Packaging Digest, 4/1/2008 2:00:00 AM

Avon's Anew Ultimate Age Repair Elixir, part of its leading anti-aging skin care line that offers breakthrough technology for maintaining skin's youthfulness, is introduced in a glamorous, high-tech pump and bottle combination filled at Avon sites in China, Europe and North and South America. Created by Rexam's (www.rexam.com) worldwide network of dispensing systems and makeup teams, the custom SP343 lotion pump has a 230-mcL dosage, crafted at Rexam's Le Treport plant in France. Suitable for aggressive product formulas, the pump requires no precompression. The custom PP actuator and collar are molded and vacuum-metallized in Shanghai, at Rexam's Qinpu facility, where the complete pump is assembled. An inner injection-molded PP bottle with a Snap'ON™ neck holds the product. The outer bottle is molded of clear polycyclohexylene dimethylene terephthalate glycol (PCTG) and is gold-sprayed on the inside. The two-part bottle is made at Rexam's makeup plant in Shanghai. The outer bottle is screen-printed with the Avon logo, brand name and product description for a stunning effect. A snapping lock mechanism at the top adds polish and mates with both containers, which together make a favorable and classic impression.

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