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Stylish bottle helps new vibrating mascara brand shine

-- Packaging Digest, 12/1/2008 2:00:00 AM

In close cooperation with Lancôme, a vibrating mascara was developed and is ready to go into production after the record-breaking time of only four months. Lancôme's and Oekametall (www.oekametall.de) launched the cosmetics co.'s first vibrating mascara. The bottle and the cap shine thanks to a transparent, UV-lacquer finish, which was applied simultaneously to both parts of the makeup's packaging by CCO GmbH, a subsidiary of Oekametall. End users activate the mascara's vibration features by pressing a button that activates a small, battery-powered motor that is assembled in the cap. The wand vibrates at a rate up to 7,000 oscillations/min.



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