Clorox announces winners of package design contest

-- Packaging Digest, 6/25/2009 11:38:00 AM

The votes were cast, and consumers have selected the Redesign Clean contest winners. Chicago-based graphic design student Jonathan Girton received the highest number of consumer votes and was determined the grand prize winner for his white and blue floral canister design. The Redesign Clean contest also recognized two first prize winners: Stephen Martel of New Ipswich, N.H. and Ben Downer of Spring Valley, N.Y.

Girton, an aspiring designer and illustrator who is currently studying at the Harrington College of Design, will receive a trip for two to New York City where he will have the opportunity to shadow Macy's creative team and enjoy a $1,000 Macy's shopping spree.

"In creating the canister design, my intention was to provide something tranquil and serene that people could look at while in the household every day," said Jonathan Girton, grand prize winner. "At the same time, I wanted to give it an eclectic and unique look."

The two first prize winners, Stephen Martel and Ben Downer, are both awarded an HP TouchSmart computer from Clorox. Martel's canister design featured a green and white geometric print, while Downer's design featured a clean aesthetic design with purple and red botanical elements. The winning designs can be viewed online at www.redesignclean.com.

Winners were determined in a two-step process: after an expert judging panel narrowed the field of entries to ten finalists, consumers voted for their favorite designs and determined the winners. The Redesign Clean contest was sponsored by Clorox this spring to give design enthusiasts a unique opportunity to try their hand at inspiring a future round of canister designs. The contest celebrates the introduction of Clorox Disinfecting Wipes new Décor canisters, which combine form and function and feature eight stylish designs.

"We're excited to recognize these aspiring designers and the wonderful designs they shared as part of the Redesign Clean contest," said Lisa Partnoy, marketing manager, Clorox Disinfecting Wipes. "Like the new Décor canisters, the winning designs combine creativity and suitability for packaging, and make cleaning easy on the eye!"

The new line of wipes comes in eight designs that combine form, fashion and function to put cleaning within reach. In addition to redesigning packaging -- from the sleek shape and wider mouth of the canister to the graphic modern feel of the designs, the Clorox wipes team also created a new effortless single sheet dispensing system that makes cleaning as simple as flip, pull and wipe, without sacrificing any of the disinfecting power of their namesake wipes.

Source: The Clorox Company

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