Penta Water Introduces Limestone-Based Labels
New packaging uses ThermoStone to eliminate BOPP and pulp-based materials
-- Packaging Digest, 3/9/2009 11:21:00 AM
The Penta Water Company is taking the bold step of turning to one of nature's more prolific resources - limestone - for their new packaging.
In collaboration with Earth First Packaging ( http://www.earthfirstpackaging.com/ ), Penta is the first company in the bottle water industry to convert its plastic-based BOPP labels to ThermoStone(TM). This environmentally friendly alternative to traditional packaging materials eliminates all BOPP and pulp-based material from the label and is 100% recyclable and degradable.
"ThermoStone(TM) is made with a patented process that creates a bright white sheet that prints well, is machine ready, and is perfect for the natural products industry - and industry-leader Penta," said Mac Hanger of Earth First Packaging.
By converting labels to this limestone-based product, Penta will enhance its commitment to the environment by utilizing a product that eliminates use of trees, bleach, oil and formaldehyde and greatly reduces use of water during the manufacturing process. The labels require less energy to produce than those using PVC or plastic, resulting in lower carbon emissions and a smaller environmental footprint.
"Penta is committed to keeping our environment as clean as our water, and we embrace the opportunity to lead the industry by incorporating Earth First's ThermoStone(TM) labels," said Rita Konrad, Penta's director of sales and marketing. "In addition to the environmentally-friendly elements of the manufacturing process, the recyclable and degradable aspects of the label ensure we are decreasing pressure on our nation's landfills."
Source: Penta Water
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I don't know about you but my Penta water bottle (just purchased today) is still using a chemically laden film label- no stone paper label. Could this be yet another example of ''''''''greenwashing''''''''?! Is this stone paper stuff even available???! How can a company get away with making a claim of using an almost too good to be true material then not using it at all?!! Is that even LEGAL?!
Rick Wenfield - 2009-11-5 11:46:00 EDT -
The product is not strip mined, but gathered in an open quarry. The
process is clean and efficient. It is in Taiwan because that is where the
technology originated, and there are plans to bring the process to the US,
to generate jobs. And unlike the paper industry, there is no habitat
destroyed by the process.
M Hanger - 2009-10-3 11:14:00 EDT -
It pains me that this Limestone product is strip-mined in China. Not very friendly to the environment at all.
G. Hazen - 2009-9-3 15:08:00 EDT
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