Light-up bottle for haircare product

-- Packaging Digest, 6/1/2009 2:00:00 AM

Everyone wants shiny hair from products that can give a shimmering result. Iyosei Capillary Light Bath from the Argentine-based company, Xeristal S.A., give consumers with an exclusive haircare formula that highlights and intensifies shine, but also encloses the shampoo in an illuminating bottle.

The white plastic bottle is shaped like a light bulb (to play up the shine idea) and has a flat edge to stand on. The bottle is housed in a pink carton with a large film window on the front panel, and is printed in pink, white and gray. Xeristal hopes the bottle will brighten up sales as well as consumers’ tresses.

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