Subscribe to Packaging Digest
RSS
Reprints/License
Print
Email

Keebler creates cookies on-the-go

-- Packaging Digest, 5/1/2008 2:00:00 AM

The Keebler elves have baked up a new package for Keebler Chips Deluxe® cookies. Launched nationally in January, a new Keebler Take-Alongs™ cookie multipack contains six 2.1-oz on-the-go, single-serve cups that each hold four cookies. The new package addresses consumer needs for convenience and portability, while protecting the cookies from breakage. The thermoformed polypropylene cups are detachable from the multipack via perforations lengthwise and widthwise, and the package is lidded with a glossy opaque film. Alcan Packaging (www.alcan.com) produces the peelable, 3.7-mil barrier lidding at its facility in Batavia, IL, using polyethylene terephthalate (PET)/polyvinylidene chloride (PVdC)/print/low-density polyethylene (LDPE)/white PE/peelable ethylene vinyl acetate (EVA). The results provide the portable snack with at least a six- to nine-month shelf life. The heat-sealed film lidding features eight-color, reverse-flexo-printed graphics that act as a large billboard on store shelves. This product is one of several Kellogg Co., Battle Creek, MI, has introduced on store shelves as part of its “continuing focus on innovation.” Kellogg says that Keebler Take-Alongs are available for the Chips Deluxe Original chocolate chips cookies and Sandies® pecan shortbread variety.

RSS
Reprints/License
Print
Email
Related Content

No related content found.

»MORE

Canon Resource Center

Featured Company


Most Recent Resources

Advertisement
Related Content
  • Blogs
  • Photos

Sorry, no blogs are active for this topic.

VIEW ALL BLOGS RSS

Advertisement
Ask the Experts ad
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   FREE Subscriptions   |   RSS
 © 2012 UBM Canon. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy