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Del Monte adds fruit bowl package

-- Packaging Digest, 6/1/2009 2:00:00 AM


As many moms say, “eat your fruit and vegetables.” And as consumers strive to add more fruit and vegetables into their diets, Del Monte can help with its new Citrus Bowls. The refrigerated bowls take the guesswork out of shopping for fruit. Packed at the peak of ripeness, the fruit is easily seen in the clear, plastic bowls, which feature a paperboard sleeve label. CBX, (www.cbx.com) a strategic branding consultancy, was selected to create a packaging design for Citrus Bowls, and wanted to help Del Monte grow the brand within the value-added section, located around the perimeter of the store where consumers look for healthy, new items. The package acts as a window within which to see the fruit. The round bowl is made of a barrier PP and is supplied by RPC Bebo (www.rpc-bebo.nl). The paperboard sleeve surrounding the 20-oz bowl provides a backdrop for minimal, elegant graphics. A closeup image of fruit on a fork stands out prominently on a white background, along with the message, “Ready to enjoy,” and the Del Monte brand logo, which rounds out the graphics.

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