AriZona Beverages hits the streets with All City NRG, a ready-to-drink green tea energy drink, in the urban test markets of New York, Chicago and Florida. While no flavor is indicated on the cans, the product, AriZona reports, is a pomegranate flavored drink with a green-tea base.
The fourth addition to the company's Green Tea Energy line, the noncarbonated, 5-percent-juice product has started moving into the national scene and comes in an impactful 16-oz can from Rexam (www.rexam.com) that carries the pop of three separate graffiti-inspired graphic designs created by Mpire Creative (www.mpirecreative.com), New York. Dubbed the “subway series,” by AriZona, the tall, slim cans also feature a black-pigmented pull-tab that complements the wild spray-paint colors of the visuals, which include city subway signs, iconic graffiti writers' lettering and a white-on-black All City logo. Multi Color Corp. (www.multicolorcorp.com) gravure-prints the urban graphics in nine colors on a polyvinylchloride shrink label that completely covers each can. Containing the antioxidants of pomegranate, the tea blends vitamins, minerals and herbs and contains no preservatives, artificial colors or artificial flavors. Says Wes Vultaggio, creative director for AriZona: “All City is a term used to describe New York street artists who have made their mark in all five boroughs of New York. AriZona actually originated in Brooklyn, so wanted to 'go all out' to pay tribute to the passion and creativity of these artists with a bold new energy infused beverage.” The 16-oz can sells for $1.99 to $2.49.
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