Evian 'springs' for glam bottles by Jean Paul Gaultier
-- Packaging Digest, 5/1/2009 2:00:00 AM
Fashion designers know that the key to a good collection combines the reinvention of ideas with underlying signature qualities, and Danone Group's Evian® Natural Spring Water is keeping to these same ideals with the release of the newest addition to its designer collection. Remaining true to tradition, Evian has once again partnered with internationally acclaimed French designer Jean Paul Gaultier to produce two exclusive creations for 2009: The Evian Prêt-à-Porter bottle; and the Evian Haute Couture bottle. Both water bottles made their global debut during Paris Fashion Week.
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The Evian Prêt-à-Porter bottle possesses a style that is classic, yet modern all at once. Adorned with a pattern of interlocking snowflakes, the bottle recalls the crisp, icy mountain tops of the French Alps from which Evian Natural Spring Water is derived. The Evian Pret-a-Porter bottle is available in high-end restaurants, hotels and nightclubs around the U.S. and can also be ordered at shopevian.com. The 750-mL glass bottle, which is packaged in a decorated metal container, sells for $13.95. The glass bottles are produced by O-I (www.o-i.com) in Chazelles-sur-Lyon, France, and the crown cork caps are supplied by Pelliconi & C. S.p.A. (www.pelliconi.it), headquartered in Bologna, Italy.
In addition to the Evian Prêt-à-Porter bottle, Gaultier introduced a celebration of the essential with the Evian Haute Couture bottle. Only seven of the Haute Couture bottles will be released worldwide. They will travel around the globe to be exhibited at select locations.
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