Physician, author and weight-loss expert Dr. Sanford Siegal created his hunger-controlling Dr. Siegal's® COOKIE DIET™ more than 30 years ago. With his “secret” blend of amino acids and food proteins, which he personally mixes every night in his bakery, the diet cookies effectively suppress hunger in hopes of helping consumers reach their desired weight. He has now introduced hunger-controlling diet shakes that contain the same secret, amino-acid protein formula that is in the cookies. On the diet program, one shake is equal to two cookies, and many people rely on both the cookies and shakes for hunger suppression. Even if you're not on Dr. Siegal's diet program, just like the cookies, these shakes can be enjoyed as a healthy snack to curb hunger. With just water, ice and a blender you can have a delicious chocolate, vanilla, strawberry, pina colada or crème brulee shake in about 60 sec. “Our target market is people who want to lose weight or who want to maintain their weight with a hunger-controlling snack food,” says Siegal.
The dry-shake mixes are packaged in foil-laminated pouches containing 1.3 oz of mix and selling for about $2.65 each. “We wanted a resealable bag for freshness and also an elegant, high quality look,” says Siegal. The pouches are packaged in boxes containing 21 individual shake pouches. They are sold online at CookieDiet.com, Dr. Siegal's® COOKIE DIET™ shopping mall locations and in more than 100 drugstores, spas and medical practices that currently offer Dr. Siegal's cookies.
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