Chaotic beverage to launch in Canada

Best-selling trading card game inspires bold packaging design

-- Packaging Digest, 5/26/2009 4:07:00 PM

4Kids Entertainment and its majority-owned subsidiary TC Digital Games announced today that Toronto-based U & Me Marketing has launched a unique new beverage in Canada based on Chaotic®, the #1 selling trading card game (TCG) in Canada, and popular animated TV series.

The Chaotic beverage will be available in four flavors, all inspired by creatures and game play from the popular trading card game. Each can will have a specially designed tab that, when removed, will reveal an alpha-numeric code which can be uploaded on www.ChaoticGame.com. Available at more than 5,300 supermarkets, gas stations and convenience stores throughout Canada including Zellers, Loblaws, Sobeys West and London Drugs, the beverage will be offered as individual purchase items at an MSRP of $2.49, or as a four-pack for $9.99 (which will also include a booster pack of Chaotic trading cards).

"U & Me Marketing has created a new category of 'Consumable Entertainment.' We are confident that both Chaotic fans, as well as consumers new to the brand, will find that this product provides a fun, healthy, thirst-quenching experience," said Carlin West, Executive Vice President, Acquisitions & Development, 4Kids Entertainment.

The Chaotic beverage's four formulations are 100% natural and nutrient-infused with Vitamin A, C, D and E. Each flavor offers more vitamins than the average glass of orange juice and includes only natural sugar from beets and sugar cane with no high fructose corn syrup. Three flavors will contain caffeine derived from green tea and one flavor will be caffeine-free.

"The Chaotic beverage provides a great tasting choice for hydration that also helps contribute to one's daily needs for a number of essential nutrients, antioxidants and functional herbs," said Carol Kerley-Rimmer, Corporate Dietitian/Nutritionist and Regulatory Affairs Manager, U & Me Marketing.

The Chaotic beverage will include 150 calories per 12 ounce serving and will be available in the following flavors:

-- Dragon Fruit (Caffeine-Free) / Power Pulse / Inspired by Chaor™
-- Blood Orange / Mind Strike / Inspired by Rath'tab
-- Grape Punch / Elixir of Tenacity / Inspired by Maxxor™
-- Kiwi Melon - Sour / Fearocity / Inspired by Lord Van Bloot™

"The Chaotic beverage has generated strong interest with retailers across Canada because of its compelling packaging, great tasting natural ingredients and unique trading card game tie-in," said Darryl McDaniel, President, U & Me Marketing. "We're expecting to double our retail locations in the very near future."

Source: 4Kids Entertainment

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