Look Mom, one hand

-- Packaging Digest, 7/1/2008 2:00:00 AM

Avon's new Pro-to-Go slide-button lipstick makes beauty care a snap. Cosmetics packager Risdon Intl. (www.risdon-ams.com) was approached a year ago by Avon to develop a mechanism—now patented—for one-handed lipstick application. A single sliding button first pushes the lipstick's anodized aluminum sleeve through a swinging door in the case and then extends the lipstick from the sleeve. Reversing the button retracts the lipstick safely into the case.

“The challenge was having a one-handed lipstick that was smooth and well-fitting with a square case,” says Eric Bigotte of Risdon. “This is truly a luxury product.” The black ABS case features a clear UV top coat and a debossed Avon logo. Actress Reese Witherspoon is featured in the advertising campaign for the Pro-to-Go lipsticks, which are available online and in Avon's catalog.

Talkback

We would love your feedback!

Featured Company

SATO

SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete... more
ECONOCORP, INC.

ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated... more
QuickLabel Systems

QuickLabel Systems makes and sells digital color label printers and barcode label printers for use by manufacturers of foods, beverages, pharmaceuticals, chemicals, and more... more
Bosch Packaging Technology

Bosch Packaging Technology, Inc. is one of the world's leading suppliers of packaging machinery. Our diverse portfolio of packaging machines, including the well known Doboy brand, includes robotic automation with pick & place robots (delta robots)... more
Hitachi America, Ltd.

Hitachi America Ltd., Industrial Components & Equipment Division, supplies a broad range of industrial products and services. The division supplies sophisticated industrial equipment, components and services for application in pharmaceutical... more
Markem-Imaje

Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje... more
Fogg Filler

Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for free flowing and viscous liquids. Fogg serves a growing number of dairy, spirits, water, food and beverage, pharmaceutical and... more
Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems. Markem-Imaje... more
Microscan Systems, Inc.

Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers... more
Thermo Scientific

Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 50 years of making sure little things don't turn into big problems, we know... more
Domino North America

DOMINO is one of the world's largest manufacturers of digital printing solutions and is publicly traded on the London Stock Exchange. Our products are used for date coding, product marking, serialization and variable printing. Among our customers... more
Teledyne DALSA

Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in... more