Sleeve labels convey youth, health for juice

-- Packaging Digest, 5/1/2008 2:00:00 AM

First Juice®, an organic fruit and vegetable juice beverage for toddlers, steps into the market as a way to foster healthy food and drink preferences when eating habits are formed. Available in Apple&Carrot and Banana&Carrot flavors, the juice comes in an 8-oz recyclable, sippy-top container that resists spilling and has plenty of on-the-go convenience. A 32-oz bottle size is available for home use. Both are decorated in sunny orange, yellow and lime color schemes with all-in-one combination shrink labels and tamper-evident bands provided by the Seal-It Div. of Printpack (www.sealitinc.com). Seal-It prints the distinctive labels with a 360-deg image area that leaves room for nutrition facts, importance of healthy choices and the tag line, “training wheels for healthy eating.” Both labels are flexo-printed in 8 colors on heat-shrinkable polyethylene terepthalate glycol (PETG) filmstock. Topping the 8-oz size is a sippy-top PP cap from Tricor Braun (www.tricorbraun.com) that features a bi-injected cross-cut silicone valve. TricorBraun supplies both bottles, which are made by Ball Corp. (www.ball.com), the 32 oz with a standard PP cap.

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