Clif Bar Energy-Chew Brand Gets More Efficient Packaging
Reduced packaging said to be better for athletes, more eco-friendly
-- Packaging Digest, 2/4/2009 11:59:00 AM
Sports energy-chew brand Clif Shot Bloks is going the distance to work even better for performance athletes, introducing a new package that the company says is more user- and planet-friendly than any of the competition.
The new Clif Shot Bloks Fastpak snugly wraps six Shot Bloks electrolyte chews in a compact stack, opens easily and enables runners, cyclists and other outdoor athletes to conveniently use just one hand to squeeze Shot Bloks into their mouths.
The new Fastpak is said to use 33 percent less packaging material than the previous Shot Bloks package. The sleek new package is designed to be easier to carry Shot Bloks in bike jerseys, running shorts and backpacks.
“Athletes love the form, taste and effectiveness of Clif Shot Bloks, but they wanted it wrapped in a package that’s easier to use during training and competition,” said Chris Randall, Clif Shot brand manager. “As athletes ourselves, we appreciate the feedback and designed our new package to meet those needs. We also care about protecting the outdoor places where we all like to play. Reducing the amount of Shot Bloks’ packaging is an important step in lessening our impact on the planet.”
With six chews in each Fastpak, athletes get 33 calories per chew — making it simple to customize and track caloric and electrolyte intake during long races or outings.
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Sports energy-chew brand Clif Shot Bloks is going the distance to work even better for performance athletes, introducing a new package that the company says is more user- and planet-friendly than any of the competition.
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