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Shrink-sleeve Label has Sunny Appeal

-- Packaging Digest, 8/1/2008 2:00:00 AM

Bottles of Moisture Burst, a new moisturizer from World SunCare Products Ltd., are rolling out with splashy shrink-sleeve labels from Ameri-Seal (www.ameri-seal.com). The 24-hour daily moisturizer comes in an oval-shaped, 18-oz pump dispensing bottle that narrows on the bottom and top. With the tapering shape, the bottle needed a PETG film sleeve instead of other shrink films because of PETG's high shrink percentage, making it the perfect choice for this kind of application. The film also offers 360-deg graphics, enhancing shelf appeal. The Moisture Burst sleeve is printed in seven colors in sunny yellows and cool blue hues with a sunburst pattern emanating from the center. Ameri-Seal shrinks the wraparound sleeves directly onto the bottles at its Contract Sleeving 

Div. in Chatsworth, CA.



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