Queso dip bowl with a twist

-- Packaging Digest, 6/1/2008 2:00:00 AM

ConAgra's new, Ro*Tel ready-to-eat Queso Dip comes in a handy new microwavable bowl that offers a convenient option with spicy point-of-purchase appeal. The attractive PP cup custom-thermoformed by Printpack (www.printpack.com) wears a brightly printed shrink label. ConAgra took advantage of Printpack's ability to combine packaging components from its mix to provide value, the company notes. Produced in Printpack's Williamsburg, VA, facility, the cup holds 12 oz of cheesey dip spiked with tomatoes and green chilies. The 2-mil PVC shrink label is gravure-printed in eight colors. A special adhesive applied during the printing process ensures that the label adheres to the curves of the microwaveable container. The large billboard provided by the label enables ConAgra to show the new dip with colorful graphic elements, nutrition facts, ingredients, a UPC code and heating instructions. “The attractive shrink label allows us to create better awareness with targeted consumers,” states Ryan Toreson, marketing manager, Consumer Foods Grocery, at ConAgra Foods. “The shrink labeling also supports our product strategy.”

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