New decorative canister for disinfecting wipes
Clorox launches a new disinfecting wipes canister and a chance for Consumers to Design New Graphics.
-- Packaging Digest, 3/1/2009 2:00:00 AM
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A quick and easy way to disinfect anytime, anywhere, Clorox® Disinfecting Wipes from the Clorox Co., Oakland, CA, now come in a range of decorator canisters made to complement any home's decor. The new Clorox Décor canister changes the idea of hiding cleaning products under the sink into a display opportunity. The new line of cleaning wipes, introduced in February, comes in eight designs that combine form, fashion and function to put cleaning within reach.
"When we put the task to the design team, we asked why can't cleaning be easy—and easy on the eyes?" says Lisa Partnoy, marketing manager, Clorox Disinfecting Wipes. "The new Décor line reinvents disinfecting, enabling you to say goodbye to messes with style."
But the new wipes are more than just a pretty face. In addition to redesigned packaging—from the sleek shape and wide mouth of the canister to the modern feel of the graphics on the outside, the Clorox wipes team also created an effortless single-sheet dispensing system that makes cleaning as simple as flip, pull and wipe.Containing 60 Lemon or Fresh wipes, each glossy, two-piece opaque white PP container has a flip-top, snap-fitting, hinged lid that opens to reveal the wipes and a wraparound label printed in one of several colorful designs. Stylish enough for display, the new wipes canisters are an easy, inexpensive way to update a room. They're priced at $4.64 a canister in Chicago-area stores.
Redesign competition
Clorox also announces its sponsorship of a "Redesign Clean" contest, in which design enthusiasts can try their hand at inspiring a future round of canister designs. Through March 15, 2009, they can submit original designs at www.redesignclean.com. Says Partnoy, "We want the entrants to have as much fun creating their own canister design as we did making disinfecting stylish with the new Décor packaging."
Finalists will be listed on www.redesignclean.com, where consumers can also vote to determine winners.
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This is actually a great way for Clorox to gain input and ideas from their customers. I do not view this as an attempt to eliminate graphic professionals. This allows any company to tap into the power and creativity of any who wish to participate and does not necessarily eliminate anyone''''s job.
Gene Vasper - 2009-21-4 12:15:00 EDT -
Let''s just shut down all the graphic design and package design schools. If
clorox prefers free design submissions and is luring "design enthusiasts"
with the promise of publication, what will prevent smaller CPGs from
conducting contests at their childrens'' jr. high schools? Down with
professionalism! Let''s all become altruistic donors of intellectual
property!
Leo Duhvinchi - 2009-21-4 10:58:00 EDT
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