Grolsch's brews up tapper bottle for draft beer experience at home

-- Packaging Digest, 1/1/2009 2:00:00 AM

Now you can have Grolsch beer from SABMiller Group straight from the fridge, on tap, at home, as Grolsch Netherlands has developed an innovative, 2-L PET “mini-keg” package that allows consumers to enjoy the full beer experience from their easy chairs. The patented “Cheersch” bottle is drafted from a handy bottle with a reusable tapper kit. Blow-molded on equipment from Sidel Group (www.sidel.com) and patented by Grolsch, the bottle can be resealed and kept inside a home refridgerator door for up to two weeks after opening.

Until now, PET-bottled beer has not been particularly successful in the Dutch market, but the custom Grolsch container's tap-valve stays under high pressure to keep the beer fresh and fizzy. Made from a special PET resin blend perform, the bottle has a custom-made neck design, which was necessary for a snug fit between the bottle, its valve and the tapper. The tap unit is a one-time purchase and needs no electricity to operate. Sidel had responsibility for the whole bottling line including its Eurotronica FM-LT filler, a Rollquattro labeler, Robokombi palletizers and depalletizers and conveyors. Coster (www.coster.co.uk) produces the valve inserter and closure unit.

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