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Dell Implements Plan to Simplify Computer Packaging

Global green-packaging strategy aims to eliminate 20 million pounds of packaging

-- Packaging Digest, 12/16/2008 11:01:00 AM

Dell is implementing a plan to simplify computer packaging intended to save more than $8 million and eliminate approximately 20 million pounds of packaging material over the next four years.

The company plans to reduce desktop and laptop packaging materials by approximately 10 percent worldwide, increase sustainable content in cushioning and corrugate packaging by 40 percent and ensure that 75 percent of packaging components are curbside recyclable by 2012.

With today's announcement, Dell claims to be the only major computer manufacturer with a global packaging reduction target for desktops and laptops. “We're challenging every technology company to join us in implementing a global green packaging strategy," said Tod Arbogast, director of Sustainable Business at Dell. "In doing so, we will drive extraordinary environmental and cost savings for our businesses and customers while setting a new efficiency model for other industries to follow."

In 2007, the company exceeded its goal to reduce outbound packaging by 10 million pounds by nearly 10 percent, says Dell. The company's desktop and laptop packaging goal announced today will help preserve more than 150,000 trees.

Dell is integrating air-filled cushion technology and renewable materials including molded pulp cushions and 100 percent recycled High-Density Polyethylene (HDPE) thermo-formed cushions. Milk jugs and laundry detergent bottles are typical materials that comprise the HDPE recycled waste stream.

Over the next year, Dell estimates that it will integrate nearly two million recycled milk jugs into cushions protecting its Studio Hybrid system. An estimated 33 million recycled milk jugs will be integrated into desktop and laptop packaging in 2009.

Through its server-packaging option MultiPack, the company is helping customers save time and simplify server installations by eliminating up to half of the packaging materials and waste that results during typical installations.

Source: Dell Inc.

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