Dr Pepper's new limited edition football shaped bottle

-- Packaging Digest, 12/1/2008 2:00:00 AM

In time for football season, Dr Pepper's launch this fall of a football-shaped, 21-oz single-serve bottle is scoring a touchdown with sports enthusiasts and Dr Pepper fans alike. With its pebbled surface, representation of “stitches” and “pigskin”-colored Dr Pepper full-body sleeve label from Gilbreth (www.gilbrethusa.com), the eye-catching bottle was sponsored by the Bowl Championship Conference Series, PD learns from Darrell Bentley, senior packaging engineer for Dr Pepper, Plano, TX. Provided by Plastipak (www.plastipak.com), the limited-edition PET bottle is currently testing in select regions across the country and is priced at approximately $1, depending on the retailer. “Dr Pepper fans love it,” says Bentley. “The football bottle adds a unique twist for football parties and tailgating.”

Talkback

» Submit Feedback

I want my football bottle....

Char Rae - 2009-14-9 21:55:00 EDT

» Submit Feedback

Featured Company

ECONOCORP, INC.

ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated... more
Bosch Packaging Technology

Bosch Packaging Technology Inc., is one of the leading suppliers of packaging machinery. Product lines include robotic automation with pick & place robots (delta robots), horizontal flow wrappers, a wide variety of bag sealers, carton/ tray... more
SATO

SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete... more
Thermo Scientific

Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 65 years of making sure little things don't turn into big problems, we know... more
Teledyne DALSA

Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in... more
Microscan Systems, Inc.

Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers... more