Dr Pepper's new limited edition football shaped bottle
-- Packaging Digest, 12/1/2008 2:00:00 AM
In time for football season, Dr Pepper's launch this fall of a football-shaped, 21-oz single-serve bottle is scoring a touchdown with sports enthusiasts and Dr Pepper fans alike. With its pebbled surface, representation of “stitches” and “pigskin”-colored Dr Pepper full-body sleeve label from Gilbreth (www.gilbrethusa.com), the eye-catching bottle was sponsored by the Bowl Championship Conference Series, PD learns from Darrell Bentley, senior packaging engineer for Dr Pepper, Plano, TX. Provided by Plastipak (www.plastipak.com), the limited-edition PET bottle is currently testing in select regions across the country and is priced at approximately $1, depending on the retailer. “Dr Pepper fans love it,” says Bentley. “The football bottle adds a unique twist for football parties and tailgating.”
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