Not just lip service

-- Packaging Digest, 10/1/2009 2:00:00 AM

The Rouge G Jewel lipstick compact for Slavic Beauty, a new autumn collection of lipsticks from Guerlain, was inspired by the “soul of Russia,” according to Paris-based Guerlain. Rouge G Jewel is a lipstick described as a fascinating object and symbol of luxury. Glamorously housed in a jewelry-inspired case created by jeweller Lorenz Bäumer, the lipstick certainly delivers. The sumptuous compact has a inner mirror and a clever magnetic twist-tube mechanism that twists the lipstick tube up. The tube fits into a containing section and both parts have metal shrouds. When the tube is removed, a spring-loaded mirror is activated on the container. At first click, this lipstick promises personal luxury in radiant shades. The compact comes in a sleek, foil-lined paperboard carton offset-printed and embossed in glossy black.

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