Oatmeal packaging healthy for earth

-- Packaging Digest, 10/1/2009 2:00:00 AM

As part of PepsiCo's commitment to reduce its environmental footprint, the food and beverage marketer has replaced the PVC tamper-evident banding used to safeguard its Quaker Oats oatmeal, grits and cornmeal products that are housed in primary paperboard canisters.

Instead of PVC, the canister's plastic components are now made from Gilbreth (www.gilbrethusa.com) EarthFirst® PLA. The corn-based polylactic acid material that Gilbreth Packaging will provide for tamper-evident banding of the entire product line is engineered to be biodegradable.

In addition to this change, the Quaker Oats brand went through an expansive repositioning earlier this year when PepsiCo announced its “Go humans go” campaign. Quaker partnered with Omnicom's Goodby Silverstein & Partners (www.goodbysilverstein.com) to concieve and produce the campaign, which conveys that whole-grain oats can power bodies and minds, and inspires people to be their best.

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