BISSELL introduces new eco-friendly bottles

Packaging for concentrated cleaners aims at easier use, less burden on environment.

-- Packaging Digest, 10/13/2009 5:38:00 PM

Cleaning products company BISSELL Homecare, Inc. recently introduced a new line of 2X concentrated carpet-care formulas. The new formulas and the nearly half-size bottles provide the same cleaning power in half the packaging of the non-concentrated formulas, which ultimately reduce the burden of plastic on the environment.

Product Ventures, a creative agency located in Fairfield County, CT, was selected by BISSELL to redesign the existing packaging of its carpet-care formulas for improved sustainability. The new 2X concentrated formulas and the nearly half-size bottles provide the same cleaning power in half the packaging of the non-concentrated formulas, which ultimately reduce the burden of plastic on the environment.

In order to meet this challenge, Product Ventures created structural packaging for the new line of 2X concentrated formula, as well as incorporating optimized ergonomics and dispensing features, to improve the overall consumer experience. These new smaller bottles use less shelf space, cut freight costs, and make it easier for consumers to carry, store and pour the product. This new design, with a built-in measuring cap, creates a simpler, greener way to clean deep-down dirt in carpet and upholstery.

CEO Peter Clarke explains, "Our own in-house insights team conducted extensive research to evaluate the consumers' wants and needs associated with handling, ergonomics, and brand communication, while our design and engineering teams transformed the consumers' thoughts into reality. We are proud to be a part of this initiative, where the reduction of transportation resources needed to ship these smaller bottles cuts greenhouse emissions by 80 percent."

Like all BISSELL deep cleaning formulas, 2X concentrated products carry the EPA's Design for the Environment (DfE) certification, which is recognized for safer chemistry. By partnering with the DfE program, Bissell is taking part in a national effort to improve the human health and environmental profile of chemical-based products.

SOURCE: Product Ventures

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