Purex® Complete™ 3-IN-1 wins PACK EXPO Selects competition
Annual competition honors notable packaging of the year, with judging in Las Vegas
-- Packaging Digest, 10/15/2009 4:57:00 PM
Results are in for the 2009 PACK EXPO Selects Competition, and the prize goes to Purex® Complete™ 3-in-1 Laundry Sheets, submitted by Robbie Flexibles. Printpack’s Body Glove water filtration was a very close second, and Lloyd’s Barbeque, from Airlite Plastics Co, took third.
Results were based on on-site voting at PACK EXPO Las Vegas 2009, held at the Las Vegas Convention Center October 5–7. Voting took place in the Brand Zone, where the 10 finalists were displayed.
Packages were submitted by PACK EXPO exhibitors, with the stipulation that they must have been released commercially within the previous 12 months.
“Each of the three leading entries took its own approach to sustainability concerns,” said Ben Miyares, vice president, industry relations, PMMI. “That in itself is a real indicator of the importance of the sustainability movement as a market driver.”
Descriptions of the three leaders are below:
Purex Complete 3-in-1 Laundry Sheet
Submitted by: Robbie Flexibles
Robbie was contacted to help The Dial Corporation create a colorful, high-clarity package that could be easily recognized on the shelf and would hold exact placement of their Purex® Complete™ 3-in-1 Laundry Sheets color pallet and graphics. The difficulties lay in the innovative, irregular shape of the product; the many multiple images designed for prudent areas on the innovative package; and the ability to eliminate print distortion using a Polyolefin shrink film. Printing on film and eliminating sleeves or labels gave Dial the ability to continue its sustainability concept by giving the consumer an all-in-one detergent, softener and anti-static product, in a convenient, refillable dispenser.
Body Glove Water Filtration
Submitted by: Printpack, Inc.
The Water Inc. filters were designed to build the product line with as many environmental considerations as possible. The cartridges, tapered in design, makes a paper label difficult to wrap around the recyclable filter housing, therefore the printed full sleeve shrink label made from PLA film and converted by Printpack was the label of choice. The PLA film is compostable and recyclable.
Lloyd’s Barbeque Pork, Chicken and Beef
Submitted by: Airlite Plastics Co.
Airlite Plastics Co. worked with Hormel to redesign primary packaging for their Lloyd's prepared barbeque meats. The primary innovation is the conversion to an IML (in-mold labeled) container and lid. The conversion allowed Lloyd's to eliminate the paperboard sleeve that was part of the original package as all dietary and product information was now directly on the container and lid. This correlates to significant sustainable benefits as the elimination of the throwaway sleeve saved 973 tons of paper, according to LLoyd's (see Lloyd's Barbeque web site for specific environmental impact information). Additionally the design of the container includes "stay cool" handles, which makes it easier for the consumer to remove the heated container from the microwave.
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