Increased education on food and product labels called for in Canada
Council of Food and Nutrition says labels are credible source, but not always understood.
David Bellm -- Packaging Digest, 10/30/2009 2:59:17 PM
The Canadian Council of Food and Nutrition (CCFN) released
its 2009 Tracking Nutrition Trends (TNT): 'A 20 Year History' report. A key
finding of the report is that food product labels continue to be Canadians'
most credible and highly used source of information on food and nutrition. The
report also reveals that while food labels are listed as a highly credible
source, various statistics suggest that Canadians still don't fully understand
the information that is reported on them.
"Based on the findings of this 20 year report, CCFN is
calling on government, health associations, the food industry and all health
related sectors to step up education of food nutrition labeling to help all
Canadians have a better understanding of what their food contains," says
Francy Pillo-Blocka, President and CEO of the Canadian Council of Food and
Nutrition.
CCFN has been tracking various trends of sources of
nutrition information for the past 20 years and product labels have
consistently been rated as the number one source. In 2008, 68 per cent of
Canadians reported product labels as their prime source of nutrition information,
followed by the internet at 51 per cent and magazines, newspapers and books at
46 per cent.
"Canadian food labels were developed with a large
number of stakeholders to ensure information is presented fully and clearly to
consumers," says Pillo-Blocka. "The food labels have been well
received by Canadians and now the next step is to help us better understand all
of the valuable information on the label."
The report shows that Canadians tend to focus on specific
information when looking at food product labels. In 2008, ingredients (80 per
cent), best before date (74 per cent) and nutrition facts tables (71 per cent)
were the information that consumers consulted the most.
While the TNT report shows that consumers trust and actively
use the information to stay healthy, current statistics on Canadians obesity
and other health related issues have reached epidemic proportion. This suggests
that consumers still need to have a better understanding of how to use the
information on food product labels for improved health.
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