City of Atlanta launches pilot incentive based recycling program

Program aims to promote sustainability by increasing recycling participation.

David Bellm -- Packaging Digest, 10/30/2009 3:10:08 PM

The City of Atlanta announced that a select group of Atlanta residents will soon be rewarded for their curbside recycling efforts. In an effort to encourage proper recycling habits, boost recycling participation, reduce the amount of recyclables being sent to area landfills and save taxpayer money, City officials introduced the pilot rewards program as an opportune way to move towards a greener, cleaner Atlanta.

In order to complement Atlanta's existing sustainability initiatives, the City of Atlanta has partnered with Rehrig Pacific, a container company and service provider, to bring a unique incentive based pilot recycling program to its residents. As part of this pilot program, Rehrig Pacific has collaborated with key sponsor Coca-Cola Recycling, LLC and rewards partner RecycleBankÂ® to offer Atlanta residents a premiere rewards and loyalty program that incentivizes household recycling. City officials are confident they will see a rise in recycling volumes and a decrease in waste tonnages. In addition to the benefit to the environment, the rewards program will give residents and local businesses a needed economic boost.

The City of Atlanta selected 10,000 households for the incentive based pilot recycling program. The participating households represent a cross section of recyclers throughout the City. The RecycleBankÂ® rewards program will encourage better participation in the curbside recycling program. It will also allow the City to evaluate changes in the amounts of recyclables collected from residents participating in the pilot program.

"Incentive based recycling will help us to meet our recycling and sustainability goals while giving something back to our residents. During today's recession and economic climate, saving money on groceries, on clothing, or at the pharmacy translates to great value. We have found a way to provide real financial rewards and help the environment at the same time," said Mayor Shirley Franklin.

Each home in the pilot area will receive a brand new 96-gallon blue cart, retrofitted with an ID tag with the resident's household address and RecycleBank account number. City trucks have been retrofitted with technology to read the cart ID tag. Upon activating their account with RecycleBank, either online or by phone, the household will begin to earn RecycleBank Points with every pick-up.

Points can be redeemed for rewards, gift cards, groceries, and products at hundreds of local and national RecycleBank Reward Partners. Partners include giant national brands and retailers such as Coca-Cola, Kraft Foods, Bed, Bath & Beyond, Publix, and CVS/pharmacy, as well as local partners like Zoo Atlanta, Radial CafÃ©, Rita's Water Ice, MetroFresh, Edgewood Avenue Pizza, and Six Feet Under.

Coca-Cola Enterprises (CCE), housed in Atlanta, is a significant player in making the pilot program a reality for their local neighbors. Through sponsorship dollars, they have enabled the purchase of the 10,000 Rehrig Pacific blue recycling carts needed for the pilot program.

SOURCE: City of Atlanta; RecycleBank

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