Samuel Adams launches new barrel-aged beers in special packaging
Collection features 750ml bottles finished with champagne cork.
-- Packaging Digest, 11/2/2009 1:01:04 PM
The Boston Beer Company announced the limited release of a new series of beers, the Samuel Adams® Barrel Room Collection. The release includes three oak-aged beers brewed and aged at the Samuel Adams Boston Brewery. The brewery has long been involved in the time-honored tradition of barrel-aging beers, beginning with Samuel Adams® Triple Bock first brewed in 1993, to five batches of Samuel Adams Utopias® released since 2001.
Passionate about pushing the boundaries of brewing, the Samuel Adams brewers are constantly experimenting with new techniques and pioneering new recipes to change the American beer drinker's experience. For Samuel Adams, all of this experimentation and innovation takes place at the Boston Brewery, its center of creativity, and the birthplace of every style of Samuel Adams® beers.
The Samuel Adams Barrel Room Collection, which includes Samuel Adams® New World Tripel, Samuel Adams® American Kriek, and Samuel Adams® Stony Brook Red, are a result of years of experimentation by the brewers at the Samuel Adams Boston Brewery. The trio of brews have been aged in Eastern European oak barrels, originally used to age brandy in Italy, imparting a subtle sweet, toasty note to each beer. The barrels also allow a small amount of oxygen to slowly seep in to the brew, smoothing out the flavors in the beer.
Each style in the Collection is bottled in a 750ml bottle and finished with a champagne cork. Samuel Adams New World Tripel and Samuel Adams Stony Brook Red have been bottle conditioned, a process which creates an extra smooth and balanced flavor in the beer. The Samuel Adams American Kriek is left uninterrupted to maintain the rich cherry flavor from the Balaton cherries used in the brewing process. For an optimum drinking experience, the brewers at Samuel Adams recommend serving each brew in a traditional Tulip-style beer glass to best capture the beers aromas.
"For years, we've been playing with barrels at the brewery, aging small batches of beer in our Barrel Room. Before now, these beers have only been available at beer festivals or to a few lucky visitors to our Boston Brewery," said Jim Koch, Brewer and Founder. "Our Boston Brewery is where every Samuel Adams style of beer is dreamed up and nurtured. It has been our hub of innovation since I started brewing here in 1988; I like to think of it as the ultimate brewer's workshop."
Twenty-five years ago, craft beer pioneers like Samuel Adams began introducing beer lovers to more full-flavored, high-quality beers that were unlike the beers they were accustomed to drinking at the time. At a time when most American beer tasted alike, Samuel Adams Boston Lager® offered a revolution in flavorful, fresh, distinct beer and helped become a catalyst for the craft beer revolution in the 1990's. Today, Samuel Adams continues to push the boundaries of brewing, challenging beer lover's palates with beers like the Samuel Adams Barrel Room Collection.
The Samuel Adams Barrel Room Collection beers are available for purchase at the Samuel Adams Boston Brewery and at select retail locations in Massachusetts, Denver, Colorado, Maine and New Hampshire for a suggested retail price of $9.99 per 750ml bottle. The Collection includes:
SOURCE: The Boston Beer Company
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