Protica taps into shelf-stable dispensing

-- Packaging Digest, 11/1/2009 1:00:00 AM

Protica shelf-stable dispensingProtica Inc. specializes in the manufacture of protein and energy drinks such as protein shots. The nutraceutical firm now offers its Proasis protein shot in a large, shelf-stable format.

The brightly colored paperboard bag-in-box (BIB) was designed by Protica's in-house staff with graphic designer Paco Plaza leading the creative effort. Tri-State Containers (www.tscc1440.com) converts and prints the cartons.

But what Protica president Jim Duffy considers the most innovative part of the protein shot packaging design is the aseptic dispensing device. The Answer enables liquids in large-format packages, such as a BIB, to be dispensed safely and repeatedly over extended time without refrigeration. Intl Dispensing Corp. (IDC[www.idcdispensing.com])which manufactures The Answer and holds worldwide patent rights for the closure, says The Answer is the world's only aseptic dispensing device. “The Answer allows consumers to purchase many of the same beverages and liquid supplements they have bought in the past in a bulk format that requires no refrigeration and gives the consumer a tremendous cost savings at the register,” says Greg Abbott, founder and chairman of IDC. “It enables the consumer to store the product virtually anywhere.”

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