Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Packaging Digest
RSS
Reprints/License
Print
Email

Fitness drink in PET adds an option

-- Packaging Digest, 11/1/2009 1:00:00 AM

Fitness drink in PET adds an optionFYXX Hybrid® drink in PETFYXX Hybrid® is a new energy drink developed by fitness center owner/entrepreneur Steve Ondish, who believes that gymgoers need a healthy drink to give them an extra boost while working out. In September, Ondish and his partners introduced the line of caffeine-infused spring-water beverages with zero calories and zero carbs, which gets even more marketing muscle in a high-perfornmance, 20-oz PET bottle from Constar Intl. Inc. (www.constar.net). Eye-catching in a cobalt blue color that reinforces the image of a refreshing spring water-based product, the bottle incorporates Constar's VCT technology, which it says generates hot-fillable beverage bottles with a panel-less structure to compensate for high-temperature filling and processing. The bottle's “hoop” geometry enables it to flex vertically to easily handle the vacuum created during the hot-fill process. An important sensory benefit is built into the bottles, as the hoop geometry imparts a rigid in-hand feel, though the container weighs only 38 g. A roll-fed label features bright flavor-specific graphics in white, orange and yellow, which stand out from the brilliant blue bottle and label. A 38-mm wide-mouth neck finish promotes easy “drinkability.”


RSS
Reprints/License
Print
Email
Talkback
Related Content
»MORE

Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
Sponsored Links
Related Content
  • Blogs
  • Photos

Sorry, no blogs are active for this topic.

VIEW ALL BLOGS RSS

Advertisement
Sustainable on-demand webcast marketing module
Subscribe to Eletters
Daily Packaging News
Sustainable Packaging
Packaging Concepts
Food & Beverage Packaging
Packaging Automation & Controls
Pharma & Personal Care Packaging



Please read our Privacy Policy

About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   FREE Subscriptions   |   Affiliate Links   |   RSS
© 2010 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites