Educational program sings praises of paperboard packaging
Linda Casey, linda.casey@reedbusiness.com -- Packaging Digest, 11/10/2009 6:28:47 PM
At the Worldwide Food Expo, Evergreen Packaging Inc. announced the expansion of the Milk Rocks! program to include a sustainability theme-Milk Rocks! The Earth.
Judy Zeigler in Evergreen's sustainability themed booth complete with artifical trees 'growing' paper cartons.
"One of our goals is to create excitement about grabbing a box instead of a plastic bottle," remarks Judy Zeigler, Evergreen marketing services manager.The cartons created for the Milk Rocks! The Earth program and displayed at WWFE featured bold graphics that spoke to the tween and teen markets through sports- and music-related messaging.
While milk in plastic bottles is popular among the nine- to 19-year-old school children that the nutritional education program targets, this type of packaging can be very expensive for the environment and the school districts.
"With paper cartons, it's renewable and recyclable," Zeigler adds. Evergreen also estimates the sale of plastic bottled milk can raise milk costs for schools to the tune of $6 loss per student per year. Conversely, schools participating in the Evergreen's enhanced gable-top packaging program can increase milk sales that also generate an income of $3 per student per year versus a loss.
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