Kum & Go stores introduce artesian water in biodegradable bottle

Packaging is designed to biodegrade in landfill and recycle with standard plastics.

-- Packaging Digest, 11/19/2009 4:22:40 PM

Hiland Premium Artesian Water, exclusively available at Kum & Go convenience stores, is now available in the ENSO biodegradable plastic bottle. Hiland Premium Artesian Water is sourced from a natural artesian aquifer that is sealed and protected for purity, producing superior quality water with perfect PH balance. This premium water is offered exclusively at Kum & Go, one of the nation's largest convenience store chains, voted number one in customer service and awarded the National Excellence in Customer Service Outlook.

"Kum & Go is committed to improving our environment and we are thrilled to offer our Hiland Premium Artesian Water in an environmentally friendly bottle," said Kyle Krause, Kum & Go president and CEO. "We all need to become environmentally aware and we're taking steps to ensure a better environment for us and future generations."

Hiland Premium Artesian Water will be in ENSO biodegradable bottles which are designed to biodegrade in a landfill and can also be recycled with standard plastics.

"We're excited to be working with Kum & Go to launch Hiland Premium Artesian Water in ENSO biodegradable plastic bottles. They are leading the convenience store industry by providing their customers with an environmental solution for bottled water. Having ENSO biodegradable bottles available at all 431 stores is going to have a huge impact on helping our environment," said Danny Clark, President of ENSO Bottles.

Hiland Premium Artesian Water is scheduled to hit store shelves in December of 2009.

SOURCE: ENSO

Talkback

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All these additive technologies are a disgrace. The science they use to claim they make a PET biodegradable is a joke. All these companies are just doing is making a material at best degrade into small pieces. Its environmentally unsound. A simple anology would be to say why not take a bag of ultrafine rotomolding plastic and tip it into the environment. You wont be able to see the plastic dust, so whats the problem?

Brand owners need to think beyond quick bucks and make sure the science they are relying upon to make environmental claims are solid.

I've over 20 years in the packaging i`ndustry and none of the additive technologies has convinced me yet.

richard smith - 2009-8-12 17:15:56 EST

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