First "Dog Drink" in an aluminum can

Innovative dog treat beverage brand launches in Rexam SLEEK cans

-- Packaging Digest, 11/24/2009 12:48:32 PM

Petrol is formulated by a veterinary nutrition expert, and contains 100 percent natural flavorings plus six added vitamins and minerals for optimum canine health and wellness. Unlike other dog treats that are highly processed and loaded with fat and calories, Petrol contains no preservatives, no artificial colors, no meat or meat by-products, and is just eight calories per serving. In scientific studies, dogs preferred the taste of Petrol 4-to-1 over regular water.

"Many consider their pets a member of the family and as such they want their pets to enjoy the same quality of ingredients in their food and variety they demand for themselves," said Jennifer Smith, president, Petrol, Inc. "Petrol is a treat that's better than water in delivering hydration and delicious nutrition to help keep dogs healthy."

Just in time for the holiday gift season, Petrol delivers the perfect treat in a distinctive, environmentally-friendly package. Petrol chose to launch its unique pet product in the Rexam SLEEK can because of its portability for pet owners on the go, plus its recyclability. The aluminum beverage can has a recycle rate at more than double any other beverage package. It also keeps beverages fresh and cold longer, is easily portable and has a great look and feel that stands out on retail shelves.

The 12 oz. Rexam SLEEK can is part of the innovative Rexam SLEEK can family, which also includes 9 oz. and 10.5 oz. sizes.

"We worked closely with the team at Petrol to help them achieve their goal of launching a product that would establish a new beverage category," said Kip Nickel, vice president, Commercial Operations, Rexam Beverage Can North America. "Our 12 oz. SLEEK can enables this beverage brand to stand out on retail shelves while delivering superior environmental benefits, and filling, distribution and retail display economics."

Petrol also worked with Rexam's Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances for perfect reproduction of the Petrol brand on aluminum cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards confidentially with customers, before mass production.

SOURCE: Rexam