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Fragrance flacons with a flourish

-- Packaging Digest, 12/1/2009 2:00:00 AM

Mibelle Cosmetics PackagingTwo new perfumes from the Swiss company Mibelle Cosmetics have an elegant, tip-top look. The twin bottles' mountain peak design, provided by Gerresheimer Group (www. gerresheimer.com), needs no decorative additions. The bottles have a wide base and point at the top like a mountain silhouette. The two flacons are identical apart from their names printed on the front. The design was rigorously reduced to its essentials and stylized on a rectangular base. Viewed from the front, the glass bottles have a wedge shape and are wide at the bottom and narrow at the top. The sprayer is capped with a triangular crystal clear closure. The front and back form a soft flowing “flourish” as they fall away from the highest point. The crystal-clear glass bottles and the equally clear plastic hoods complement each other seamlessly to create a presentation. Even the fragrance inside appears as if it's a babbling mountain brook. The names of the two fragrances are screen-printed: in silver with a shimmer of powdery “snow,” which contributes to the mountaintop theme.


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