Skip navigation
Subscribe to Packaging Digest
RSS
Reprints/License
Print
Email

Stouffer’s brand adopts new paperboard packaging

New packaging for multi-serv products aims to be more eco-friendly.

-- Packaging Digest, 12/16/2009 1:24:40 PM

Stouffer's paperboard packaging, sustainabilityNestle Prepared Foods Company President and CEO, Angelo Iantosca, today announced that the STOUFFER'S brand will adopt new paperboard packaging in its STOUFFER'S Family and Large Family Size multi-serve products.

"Our company is always searching for efficiencies and ways to reduce our impact on the environment. One area we've explored is converting CPET, or plastic, trays to paperboard. We tested paperboard packaging with the launch of our three STOUFFER'S® Easy Express(TM) items earlier this year. Not only was the launch of the Easy Express line successful in delivering convenient, quality meals to moms in 20 minutes or less, but the tray material performed well, meeting our strict standards in the areas of product safety and quality. Based on that success, we've decided that we will use the paperboard tray across the STOUFFER'S Family Size business."

Iantosca notes that this is not the first change in packaging the company has made. "We've been adapting tray and package sizes for several years. In fact, we've challenged our team to explore new materials and innovative packaging solutions with the aim of becoming the category leader in efficient packaging." The accumulated effect of these changes--made while still delivering a consistent, quality experience for consumers--is significant. Iantosca continues, "For example, we've 'right-sized' the CPET trays we continue to use, and in doing so, were able to make a modest change to the corresponding carton size. This in turn led to more efficient case and pallet configurations. The reductions in corrugate consumption, paperboard used in our cartons, CPET in our trays and PET in the film covering totaled 2,754 tons per year."

"But our improvements did not just impact packaging consumption," he continued. "Our packaging redesign, coupled with an initiative to optimize the number of cases we can fit onto a pallet, helped us reduce diesel fuel consumption by 206,443 gallons annually and wood pallet usage by 4.7 million pounds," added Iantosca.

The Nestle packaging team is focused on a strategy that emphasizes both product quality and package efficiency. "With all of our frozen brands--STOUFFER'S, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS®--we focus on delivering the best taste for the consumer and an optimal package size for the freezer, whether it's the one at home or in retailer stores. By being thoughtful about how we meet both needs, we all benefit," concluded Iantosca.

For more information about Nestle and its efforts in the area of sustainability, please visit NestleUSA.com or read the brochure here.

SOURCE: Nestle USA
RSS
Reprints/License
Print
Email
Talkback
Related Content

No related content found.

Sponsored Links
Canon Resource Center

Featured Company

Most Recent Resources

Advertisement
Related Content
  • Blogs
  • Photos

Tom Marin

Building Brands

Tom Marin, Brands & Branding Editor, GAM
April 23, 2010
Let’s just say when you see a great ad it’s tough not to smile
Cargill had a big task in front of them when they set out to create advertising...
More

Dennis Salazar

Common Sense and Sustainability

Dennis Salazar
April 21, 2010
Mainstream Media Not Very Sustainable on the Environment
With another Earth Day upon us and especially with this being the 40th anniversary...
More

Tom Marin

Building Brands

Tom Marin, Brands & Branding Editor, GAM
April 16, 2010
You’ll never look at dinner the same way
Most of the blogs that I write fall into two camps. They are either how to...
More

David Bellm

Eye on Packaging

David Bellm
April 15, 2010
Wine packaging: The rare case where organic brands are cheaper
Organic foods and drinks cost more. That’s a given, right? Not so fast....
More

VIEW ALL BLOGS RSS

Advertisement
Qpack ad mkt module
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   FREE Subscriptions   |   RSS
 © 2010 UBM Canon. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy