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Shrink labels

-- Packaging Digest, 1/1/2010 2:00:00 AM

Full body shrink labelsFull-body shrink labels manufactured with the co.'s Embrace™ copolyesters can maximize marketing messages at the point-of-purchase. By investing in packaging with 360-deg graphics, packagers can reduce marketing and advertising costs. The labels offer eco-friendliness and tamper-evidence and enable brands to utilize a package's entire surface area to promote the benefits of a product and enhance shelf-impact. The co says that the copolyesters provide numerous design options and can be printed with thermochromatic, metallic and glow-in-the-dark inks.


Eastman Chemical Co., 423/229-4229. www.eastman.com

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