Low recycling rates for pet food cans causes concern
Recycling rates for pet food cans are significantly less than those of other cans; Nestle Purina launches awareness campaign for Earth Day.
-- Packaging Digest, 1/29/2010 5:54:37 PM
According to recycling industry sources, it's estimated that less than 20% of aluminum pet food cans are recycled each year, compared to 54 percent of aluminum cans. As a result, Friskies and Fancy Feast have joined forces to educate cat owners about the recyclability of cat food cans in a mission to help increase the total number of pet food cans recycled each year. In support of the effort, the brands have created the "Together We Can" campaign to get cat owners involved.
"It's important for people to be aware of just how many cat food cans are currently sitting in landfills," said Mark Brodeur, Director of Environmental Sustainability for Nestle Purina. "We're determined to change cat owners' recycling behavior through "Together We Can," and are excited to begin this joint effort between two of the largest wet cat food brands in the category and Keep America Beautiful."
A recent Purina survey found that only a little over half of cat owners recycle their cat food cans all the time, despite the fact they are made of aluminum and are able to be recycled. In fact, more cat owners recycle newspapers, soda cans, canned food items and junk mail than do their cat food cans. The "Together We Can" campaign aims to raise awareness for the need to recycle more cat food cans by providing cat owners with several opportunities to get involved or lend a paw to the effort!
In early February, the campaign expects to bring together up to 100 artists to create original pieces of art out of parts and components of cat food cans, recycling them for a new use. Cat lovers nationwide are invited to turn trash into treasures by creating their own "cat can art" out of parts and components of Friskies and Fancy Feast aluminum cat food cans. Up to 100 pieces of artwork will be displayed at The RePURRposed Gallery Event in April 2010 in New York City. For information how to earn a spot in the RePURRposed Gallery Event, please visit www.TogetherWeCanRecycle.com.
Following the gallery showing, select pieces of work may be available for purchase on an eBay auction site. All proceeds from purchased artwork will go directly to Keep America Beautiful, a nationwide nonprofit organization, which combines education with hands-on stewardship to make America's communities cleaner, greener, and more livable.
"Pet food cans are an unknown contributor to our nation's landfills, and the good news is that this doesn't have to be the case," said John Byrne of Keep America Beautiful. "Aluminum cat food cans, just like aluminum soda cans can be recycled. We're so pleased that Purina and its brands are helping to make a positive difference in the amount of cat food cans that are either reused or recycled. This campaign will bring all of us, including pet owners, one step closer to leading greener, more responsible lives."
In addition to the art project, cat owners can visit togetherwecanrecycle.com between March 1 - May 30 and pledge to recycle their aluminum pet food cans. For every pledge received during this period, Nestle Purina Pet Care Company will donate $1 to Keep America Beautiful (up to $100,000). By taking part in the campaign, cat owners can feel good in knowing that they, along with their cats, are helping to lessen their impact on the environment as well as performing a good deed for the planet that they both call home! For more information, go to www.TogetherWeCanRecycle.com.
SOURCE: Nestle Purina Pet Care Company
The local recycling centers say that they NO LONGER ACCEPT aluminum cat food cans for recycling. My wife and I have six cats and have collected approximately 100 pounds of them. Still collecting yet the recycling centers we have visited are not providing any options on what to do with these cans.... Any suggestions on where to take them in the Metro Phoenix Area of Arizona?
Dr Dave - 2012-25-12 19:10:48 EST
in response to "pureBS" yes it's easier to bury our problems and let the next generation worry about the mistakes the previous idiots made, but in the long run the stink that is garbage is going to catch up to every one of us and maybe not in your life time which a beleive is all you realy care about anyway. but trust me it will catch up and I for one will do all I can to leave a healthy planet earth to the children after me. and as for rinsing pet food cans, a little water swooshed around when your serving your pet just makes a little more gravey for the meal and leaves a cleaner can to collect. I think the real problem here is what to do with all the Idiots runnung around!
felix - 2011-29-9 18:04:52 EDT
Hi I rescue stray cats and feed ferrals in my area and had been saving all my pet food aluminium can to recycle Hoping that I could recoup some of my money spent on cat food and vet bills . So recently I took my cans in and here is what I got for my trouble 5 dollars for what normally would have been well over 50.00 why? well according to the people at the recycling plant it was second grade aluminum and although they would not give me the price per pound they told me there is just no market for it? is this true?
Felix Gonzales - 2011-29-9 17:51:53 EDT
Quite on, the sebaceous objectors. You may have a dual solution to on-the-go (human) meals featuring high-utility tocopherols and carnivore catering once you review the cans available, make cans that take a simple includable ldpe/sulfonate scraper (e.g. with no ridges but a top/bottom feature and a quarter-twist-on-the-can-length treble anti-crush indent) and let the lid reclose to some extent.
steve nordquist - 2010-3-2 02:30:47 EST
Why not consider "retort" packaging for pet food? This will eliminate the "smelly cans" and/or need to rinse, saving water and time in the process. Just "zip up" the used package and recycle with plastics in those communities that accept them.
Scott Godowski - 2010-2-2 09:56:23 EST
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