Packaging supplier helps launch first carbon-neutral Mercedes-Benz Fashion Week
Linda Casey -- Packaging Digest, 2/9/2010 10:46:16 AM
According to packaging supplier, Tetra Pak, this year marks the first time that Mercedes-Benz Fashion Week in New York City will be a completely carbon neutral event.
The packaging supplier along with its customer natural beverage supplier O.N.E. Natural Experience is working with show producer IMG Fashion and the The CarbonNeutral Company on the initiative, which uses a combination of emission reduction activities and carbon offsets to ensure the fashion event's emissions are reduced to net zero.
Carbon offsets will be purchased from a long-term forestry management project at The Big River/Salmon Creeks Forests in Mendocino, CA, as well as sustainable sourcing of local natural gas at two dairy farms in Idaho. The CarbonNeutral Company has performed the assessment and data measurements.
Additionally, the CarbonNeutral Company granted permission to display the CarbonNeutral® mark - signifying that Mercedes-Benz Fashion Week's carbon reduction program has been implemented in accordance with The CarbonNeutral Protocol.
The carbon neutral initiative marks the second season that both Tetra Pak and O.N.E., the official beverage sponsor of Mercedes-Benz Fashion Week, have helped create a more environmentally responsible footprint. In 2009, Tetra Pak facilitated on-site recycling at the event and will fulfill a similar recycling commitment in 2010. This is also the second season that O.N.E. will offer water in Tetra Pak cartons - mainly made from paper, a renewable resource -- to all guests attending shows, backstage and inside the tents throughout the week.
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