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PD's owner changes, but commitment remains

John Kalkowski, Editorial Director -- Packaging Digest, 3/1/2010 12:00:00 AM

 

Change is inevitable in business.Change is inevitable in business. People move on, and businesses change hands. It's no different for Packaging Digest. In February, PD was purchased by Canon Communications from Reed Business Information as part of a four-publication deal. Canon is a rising B-to-B media company dedicated to serving the advanced manufacturing sector with targeted publications, digital media, exhibitions and conferences in the U.S., Asia and Europe.


Packaging Digest has a long and storied history among packagers. Over five decades, it has risen to become the most widely read source of packaging news across all industries in the world's premier market and around the globe. Readers have told us repeatedly they depend on this publication to stay abreast of packaging trends and innovations. Our case studies, they say, give deep insights into packaging developments.

Advertisers know, too, that PD is the way to reach decision makers among packagers and brand owners. Utilizing online resources, PD also offers readers easy access to the latest daily packaging news and a plethora of resources that can help them in their research, while at the same time giving advertisers ways to connect directly with the vast packaging audience in the U.S and abroad.

Don't expect that to change. If anything, look for improvements to Packaging Digest's print and online products. Simply put, PD is a good fit with Canon's existing portfolio. In the world of mergers and acquisitions, the word “synergy” can have negative connotations. Here, we expect it to mean that the whole truly will be greater than the sum of the parts.

Patricia Spinner, our new publisher, says Canon will leverage its properties to create a stronger and more direct route to the packaging sector. To reach and understand all parts of the market, you will be able to rely on Packaging Digest and Pharmaceutical & Medical Packaging News (PMPN), as well as Canon's packaging tradeshows: WestPack, EastPack, MidPak, SouthPack, Pharmapack, and PACKEX.

We invite all of PD's audience to tell us about your success stories and your challenges. Packaging Digest will listen — and innovate to meet your needs.

It's an old axiom that any business that sits still will be passed by soon. We don't intend to let that happen. Packaging is a dynamic market which must constantly reinvent itself. Packagers expect the same from their partners.

 

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