Pail playfully presents 'Chicken Poo'

-- Packaging Digest, 4/1/2010 12:00:00 AM

pdx1004PC_poo To extend the branding offered by the quirky and colorful name of Chicken Poo, Vital Earth is using 10 L pails, supplied by RPC Containers Ltd. (www.rpc-group.com), that are dry-offset printed with brightly colored, comic-like graphics.

Like other products manufactured by Vital Earth, Chicken Poo is 100 percent natural and 100 percent sustainably sourced. Source material for the fertilizer comes from free-range British hens, which Vital Earth says, is converted into an end product that is a rigorously researched fertilizer with wholly natural ingredients.

The new branding and brightly printed packaging are expected to appeal to both established gardeners and younger enthusiasts.

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