No-label look dawns for dish soap

-- Packaging Digest, 4/1/2010 12:00:00 AM

pdx1004PC_daw Representing a departure from the original Dawn dish soap packaging's look with its glue-applied paper labels, the Dawn Plus Bleach Alternative dish soap PETE bottle features a no-label look created by p-s labels made from co-extruded clear film. Each bottle holds 19-fl-oz of Dawn Plus Bleach Alternative dish soap and sports a Fasson label, supplied by Avery Dennison Corp. (http://na.fasson.com).

The label material can be die-cut in a wide range of label shapes to complement varied bottle shapes as the Dawn product line expands with new bottle shapes and other value-added products for the line. According to the label manufacturer, p-s labels can offer production run efficiencies over glue-applied labels by enabling higher labeling speeds and shorter setup, cleanup and changeover times.

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